CHICK-FIL-A - STUDENT WORK
Chick-fil-A will never be open on Sunday, but maybe they don't need to be. With new "state of the art" packaging, Chick-fil-A will be serving up chicken sandwiches on Saturday night that you can enjoy on Sunday.

Packaging

Food Truck and Chick Signal
In order to serve up as many chicken sandwiches as possible on Saturday night, Chick-fil-A will now have a food truck going around in bar areas. Simply follow the logo in the sky to find a food truck.

Drive-thru

OOH

Social

Push Notifications
We will add notifications to Chick-fil-A's app to remind people to save their Sunday. When they swipe for more it will show the user where the nearest location is.

The Chick-Fil-Ator 9000-b
It’s for the diehards.

Copywriter: Will Aebi