BE A SHOWVOTER
In 2020, more voters than ever were taking advantage of mail in ballots. And while this was a great (and safe) way to exercise our civic duty, it does mean we missed out on one of the best parts. The badge of honor. The “I voted” sticker.
This started out as an idea for a client turned passion project after the client deemed it “too political.” With some support from our Wunderman Thompson team, we launched Be a Showvoter internally. We tapped creatives across the US to create sticker designs for us, which we turned into t-shirts sold online. All of the proceeds were donated to vote.org.
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Copywriter: Saedi Burke
GCD: Dominic Al-Samarraie
CCO: Jill Applebaum