GA CORE - WEIRD LOOKING STOOLS
How do you tell 25-35 year olds that Colon Cancer is happening to younger people at an unprecedented rate? You create a campaign that gets people to stop and check for symptoms. Together, we made Weird Looking Stools, and put them all over bars, restaurants, and coffee shops in the state of Georgia. Because if you see a Weird Lookin’ Stool, it could be a sign of Colon Cancer.
SOCIAL
OOH
SEE THE WEBSITE HERE.
CDs: Dan Lemaux + Andrew Lindsey
ECDs: Will Benham + Mike Groenewald
Stool Designer: Julian Scalia
Photography: Ben Rollins