KRYSTAL SIDE CHIK
The Chicken Wars have been going on in the QSR industry for years. And many people already have a favorite chicken sandwich. But it’s OK if you wanna keep your go-to, your #1, your Main Chik. At Krystal, we just wanna be your Side Chik.
The results? Over 750 million impressions in the first week, 3x Side Chik sales the day after launch, and over $50 million in earned media.
2023 One Show Shortlist
2023 ADDYs Judge’s Choice x2, 🥇, 🥈x6,🥉
TV
OLV
THE COVER-UP SPRAY
Don’t let your main chick find out about your Side Chik with the cover-up spray. It smells just like your main chicken sandwich places, so next time you go through the Krystal drive-thru they wont suspect a thing.
SOCIAL, DIGITAL, OOH
SIDE CHIK CONFESSIONS
On Twitter, we asked fans to make their #SideChikConfessions to their main chicks.
Featured on: AdAge, Ads of the World, Complex, BET, VIBE, Little Black Book, Yahoo! News, Roastbrief
ACD/CW: Dan Lemaux
ECDs: Will Benham + Mike Groenewald
Director: Rich Downie
Production: Fox Den LA