HANNAFORD SUPERMARKET
Hannaford is a regional supermarket brand based in Scarborough, Maine with deep roots in the Northeast. The brand is known for its emphasis on quality food and fresh and local sourcing.

IF YOU KNOW YOU GO
Shopping at Hannaford comes with a lot of perks, like fresh food prepared daily, low prices on thousands of items, food sourced from local farms and fisheries, and an easy-to-use app for delivery and pickup. It’s almost like Hannaford shoppers are in on an insider secret because if you know you go.

CD/CW: Dan Lemaux
ECD: Hannah Oates Williams
Director: Jake Ladehoff
Production: Yacht Club

MORE GOOD AMPLIFIED
Hannaford wanted to celebrate the communities that mean so much to them. So we created a campaign built entirely by locals, from photography captured by local photographers, a soundtrack by Noah Kahan, and featuring local residents, Hannaford associates, and production partners.

CD/CW: Dan Lemaux
ECD: Hannah Oates Williams
Photographer: Nicole Wolf